[EN] Unethical advertising https://hkbedc.icac.hk/en/resources/case_studies/202 Intro: Donald, a department head of a toy company, strongly felt that the company’s TV ads were not suitable for children. He raised the issue to the company’s president who warned him to keep silent on the matter. https://hkbedc.icac.hk/cache/img/18b36db762818c523132648bfcb1e40f.jpg [ZH-HANT] 不道德的宣傳策略 https://hkbedc.icac.hk/zh-hant/resources/case_studies/202 Intro: 玩具公司的部門主管智仁堅決認為公司的電視廣告不適合兒童觀看，並向公司總裁提及此事，但公司總裁卻警告他要保持沉默。 https://hkbedc.icac.hk/cache/img/18b36db762818c523132648bfcb1e40f.jpg [ZH-HANS] 不道德的宣传策略 https://hkbedc.icac.hk/zh-hant/resources/case_studies/202 Intro: 玩具公司的部门主管智仁坚决认为公司的电视广告不适合儿童观看，并向公司总裁提及此事，但公司总裁却警告他要保持沉默。 https://hkbedc.icac.hk/cache/img/18b36db762818c523132648bfcb1e40f.jpg

[EN] Failure to disclose relevant information https://hkbedc.icac.hk/en/resources/case_studies/203 Intro: Fagin, a sole agent for a sports bag, received a complaint about the quality of the bag. He then considered to make a sales campaign to sell all the stocks before the news got around… https://hkbedc.icac.hk/cache/img/660761bedc78186181ca813bc1745565.jpg [ZH-HANT] 向顧客隱瞞產品的瑕疵 https://hkbedc.icac.hk/zh-hant/resources/case_studies/203 Intro: 偉賢是一款運動袋的獨家代理商，他最近收到一宗關於運動袋品質的投訴，所以他正考慮在相關消息傳出之前，進行推廣活動以促銷所有存貨。 https://hkbedc.icac.hk/cache/img/660761bedc78186181ca813bc1745565.jpg [ZH-HANS] 向顾客隐瞒产品的瑕疵 https://hkbedc.icac.hk/zh-hant/resources/case_studies/203 Intro: 伟贤是一款运动袋的独家代理商，他最近收到一宗关于运动袋品质的投诉，所以他正考虑在相关消息传出之前，进行推广活动以促销所有存货。 https://hkbedc.icac.hk/cache/img/660761bedc78186181ca813bc1745565.jpg

[EN] Pocketing discount https://hkbedc.icac.hk/en/resources/case_studies/205 Intro: Ivy was a sales manager of a sportswear distributor. As bulk purchase of every 100 sports jerseys could enjoy a 10% discount, she thought of combining two orders and pocketing the discount by doctoring up the invoices… https://hkbedc.icac.hk/cache/img/5f5279db9fa4061aa82880024e5cf1c4.jpg [ZH-HANT] 騙取折扣優惠 https://hkbedc.icac.hk/zh-hant/resources/case_studies/205 Intro: 美蓮是一間運動服分銷商的銷售經理，因每購買一百件運動球衣可獲九折優惠，她考慮把兩張訂單合併，並修改發票以騙取折扣優惠。 https://hkbedc.icac.hk/cache/img/5f5279db9fa4061aa82880024e5cf1c4.jpg [ZH-HANS] 骗取折扣优惠 https://hkbedc.icac.hk/zh-hant/resources/case_studies/205 Intro: 美莲是一间运动服分销商的销售经理，因每购买一百件运动球衣可获九折优惠，她考虑把兩张订单合并，并修改发票以骗取折扣优惠。 https://hkbedc.icac.hk/cache/img/5f5279db9fa4061aa82880024e5cf1c4.jpg

[EN] Untrue information in sales https://hkbedc.icac.hk/en/resources/case_studies/219 Intro: Becky worked in an electronic appliances distributor. She was asked by her boss to mislead customers to believe that they had the goods in stock. Should Becky listen to her boss and lie to the customers? https://hkbedc.icac.hk/cache/img/cf4de13562a0750b97fb277a24091d92.jpg [ZH-HANT] 虛假的銷售資料 https://hkbedc.icac.hk/zh-hant/resources/case_studies/219 Intro: 碧琪在一間電器分銷商工作。 她的老闆要求她即使客戶查詢的貨品沒有存貨，也必須佯稱有貨，期望藉此留住客戶。 碧琪應否聽從她老闆的指示向顧客撒謊？ https://hkbedc.icac.hk/cache/img/cf4de13562a0750b97fb277a24091d92.jpg [ZH-HANS] 虚假的销售资料 https://hkbedc.icac.hk/zh-hant/resources/case_studies/219 Intro: 碧琪在一间电器分销商工作。 她的老板要求她即使客户查询的货品没有存货，也必须佯称有货，期望借此留住客户。 碧琪应否听从她老板的指示向顾客撒谎？ https://hkbedc.icac.hk/cache/img/cf4de13562a0750b97fb277a24091d92.jpg

[EN] Penny wise and pound foolish https://hkbedc.icac.hk/en/resources/case_studies/230 Intro: Jasper, a sales associate, accepted red packets from customers in exchange for favorable prices, leading to neglect of those who didn’t give gifts and resulting in increasing complaints against him. https://hkbedc.icac.hk/cache/img/ac054996bd6ff0b193a167db9b57f94f.png [ZH-HANT] 貪小失大 https://hkbedc.icac.hk/zh-hant/resources/case_studies/230 Intro: 銷售員Jasper收受顧客的利是，向他們以「友情價」出售產品，結果導致沒有送禮的顧客受到冷落，投訴也隨之增多。 https://hkbedc.icac.hk/cache/img/ac054996bd6ff0b193a167db9b57f94f.png [ZH-HANS] 贪小失大 https://hkbedc.icac.hk/zh-hant/resources/case_studies/230 Intro: 销售员Jasper收受顾客的利是，向他们以「友情价」出售产品，结果导致没有送礼的顾客受到冷落，投诉也随之增多。 https://hkbedc.icac.hk/cache/img/ac054996bd6ff0b193a167db9b57f94f.png

[EN] Storing up trouble https://hkbedc.icac.hk/en/resources/case_studies/51 Intro: Ivan and Ian were employees of a department store and were involved in procurement functions. They were well acquainted with the suppliers and gambled together frequently. Now both of them were facing temptations from the suppliers… https://hkbedc.icac.hk/cache/img/53ce9fc7e7832a56feae28ce8f47f5bb.png [ZH-HANT] 監守自盜 https://hkbedc.icac.hk/zh-hant/resources/case_studies/51 Intro: Ivan和Ian是一間百貨公司的僱員。他們與百貨公司的供應商都很熟絡，並經常與其中幾位一起賭博。現在他們正面對供應商的誘惑…… https://hkbedc.icac.hk/cache/img/53ce9fc7e7832a56feae28ce8f47f5bb.png [ZH-HANS] 监守自盗 https://hkbedc.icac.hk/zh-hant/resources/case_studies/51 Intro: Ivan和Ian是一间百货公司的雇员。他们与百货公司的供应商都很熟络，并经常与其中几位一起赌博。现在他们正面对供应商的诱惑…… https://hkbedc.icac.hk/cache/img/53ce9fc7e7832a56feae28ce8f47f5bb.png

[EN] A happy coincidence https://hkbedc.icac.hk/en/resources/case_studies/46 Intro: Heidi was responsible for recruiting shop managers and sales assistants for her company. During the selection process, she realised that one of the candidates was her cousin. She saw it as a happy coincidence. https://hkbedc.icac.hk/cache/img/d6c9872fd68fffeb035c72e15655c6b1.png [ZH-HANT] 美麗巧合 https://hkbedc.icac.hk/zh-hant/resources/case_studies/46 Intro: Heidi負責為其公司招募店鋪經理和售貨員。在甄選過程中，她發現她的表弟是其中一位應徵者。她覺得這是一個美麗的巧合。 https://hkbedc.icac.hk/cache/img/d6c9872fd68fffeb035c72e15655c6b1.png [ZH-HANS] 美丽巧合 https://hkbedc.icac.hk/zh-hant/resources/case_studies/46 Intro: Heidi负责为其公司招募店铺经理和售货员。在甄选过程中，她发现她的表弟是其中一位应征者。她觉得这是一个美丽的巧合。 https://hkbedc.icac.hk/cache/img/d6c9872fd68fffeb035c72e15655c6b1.png

[EN] The unspoken rule https://hkbedc.icac.hk/en/resources/case_studies/229 Intro: Gloria, a regional manager of a chain retail store, repeatedly demanded gifts from her subordinates for favorable treatment, believing it fostered friendly relationships without recognising the ethical issues. https://hkbedc.icac.hk/cache/img/f85c89185908b4d29e58cb6acd9328dc.png [ZH-HANT] 職場慣例 https://hkbedc.icac.hk/zh-hant/resources/case_studies/229 Intro: 一間連鎖零售店的區域經理Gloria，多次要求下屬贈送禮物以換取優待，她認為此舉可增進友好關係，但卻忽略了道德問題。 https://hkbedc.icac.hk/cache/img/f85c89185908b4d29e58cb6acd9328dc.png [ZH-HANS] 职场惯例 https://hkbedc.icac.hk/zh-hant/resources/case_studies/229 Intro: 一间连锁零售店的区域经理Gloria，多次要求下属赠送礼物以换取优待，她认为此举可增进友好关系，但却忽略了道德问题。 https://hkbedc.icac.hk/cache/img/f85c89185908b4d29e58cb6acd9328dc.png

[EN] The opportunity cost https://hkbedc.icac.hk/en/resources/case_studies/228 Intro: Frankie, a sneaker store manager, offered to reserve limited-edition sneakers for parallel goods trader Felix in exchange for a rebate. https://hkbedc.icac.hk/cache/img/edb19786f3db81e130b9534edaec7f23.png [ZH-HANT] 炒價誘惑 https://hkbedc.icac.hk/zh-hant/resources/case_studies/228 Intro: 球鞋旗艦店店長Frankie提出協助水貨客Felix預留限量版球鞋，以賺取回佣。 https://hkbedc.icac.hk/cache/img/edb19786f3db81e130b9534edaec7f23.png [ZH-HANS] 炒价诱惑 https://hkbedc.icac.hk/zh-hant/resources/case_studies/228 Intro: 球鞋旗舰店店长Frankie提出协助水货客Felix预留限量版球鞋，以赚取回佣。 https://hkbedc.icac.hk/cache/img/edb19786f3db81e130b9534edaec7f23.png

[EN] Good relations with complications https://hkbedc.icac.hk/en/resources/case_studies/48 Intro: Janice was tasked to set up a consignment corner in a hotel for a travel agency. She called her brother-in-law to enquire whether his travel agency would be interested. https://hkbedc.icac.hk/cache/img/290a90b42e2acc0f7bf921db45eae025.jpg [ZH-HANT] 親屬關係 https://hkbedc.icac.hk/zh-hant/resources/case_studies/48 Intro: 酒店市場經理珍妮絲被指派於酒店內設立旅遊團銷售處，她聯絡多家旅行社，並致電給姐夫湯米，詢問他工作的旅行社是否感興趣。 https://hkbedc.icac.hk/cache/img/290a90b42e2acc0f7bf921db45eae025.jpg [ZH-HANS] 亲属关系 https://hkbedc.icac.hk/zh-hant/resources/case_studies/48 Intro: 酒店市场经理珍妮丝被指派于酒店内设立旅游团销售处，她联络多家旅行社，并致电给姐夫汤米，询问他工作的旅行社是否感兴趣。 https://hkbedc.icac.hk/cache/img/290a90b42e2acc0f7bf921db45eae025.jpg